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View Full Version : BMW Group Canada achieves best-ever July



vereinmann
08-03-2011, 04:34 PM
New record for year-to-date sales.

RICHMOND HILL, ON, Aug. 3, 2011 /CNW/ - BMW Group Canada (BMW and MINI brands combined) reported 2,867 retails in July, an increase of 14.1 per cent over July, 2010. A total of 19,761 units have been sold so far this year, an increase of 12.5 per cent over last year.

BMW.
The BMW brand achieved its best ever July with 2,404 sales, an increase of 14.1 per cent over the same month last year. Leading sales in July was the X3 with a 74 per cent increase in sales. The 5 Series and 6 Series models also performed strongly, with 8 per cent and 120 per cent increases respectively. Year-to-date sales of 16,858 units represent an increase of 11.8 per cent compared to the same period last year.

MINI.
MINI reported sales of 463 units in July, an increase of 14.3 per cent over July, 2010. Leading the charge was the MINI Convertible models with a 34 per cent increase. MINI has sold 2,903 units so far in 2011, an increase of 16.4 per cent over the same period last year.

Motorrad.
BMW Motorrad Canada reported sales of 180 units in July, a decrease of 20 per cent compared to July, 2010. The year-to-date figure for the brand is 1,168 units, a decrease of 18.6 per cent compared to the same period last year.

Pre-owned.
BMW pre-owned reported 1,078 units retailed in July, a decline of 5.9 per cent over July, 2010. Year-to-date, a total of 7,560 units have been sold, marking an increase of 4.8 per cent compared to the same period last year.

On the MINI side, 157 units were sold, an increase of 5.3 per cent over July, 2010. On the year, MINI pre-owned has sold 1,316 units, an increase of 58.3 per cent over the same period last year.

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 43 BMW automobile retail centres, 20 BMW motorcycle retailers, and 28 MINI retailers represents the BMW Group across the country.

http://www.newswire.ca/en/releases/archive/August2011/03/c9131.html

TheItalianJob
08-03-2011, 08:18 PM
record sales... but not in Canada!

Canada has lost sales by about 20%.
My thoughts are canadians are not dazzled by the new MINI models... and maybe tend to be more practical when purchasing a new car.

MCSRallye
08-03-2011, 08:45 PM
Could it possibly be that $3500-$5000 premium that\'s attached to every car just for the convenience of buying it in Canada?

I\'m actually stunned that the used car market corrected itself and the new car market didn\'t, likely because Canadians are \"used to\" paying 10-20% more.

Sideways
08-04-2011, 02:27 AM
TheItalianJob wrote:

record sales... but not in Canada!

Canada has lost sales by about 20%.
My thoughts are canadians are not dazzled by the new MINI models... and maybe tend to be more practical when purchasing a new car.

I dont understand this...what figures are you quoting?

MCSRallye
08-04-2011, 02:22 PM
Sideways wrote:

I dont understand this...what figures are you quoting?

I\'m not actually sure what figures he\'s pointing at...

Having gone through the numbers with a fine tooth comb, it looks like significantly more Canadians were willing to pay that additional $3000 exchange rate premium over last year. X_x

Sideways
08-04-2011, 11:45 PM
MCS06Rallye wrote:

I\'m not actually sure what figures he\'s pointing at...

Having gone through the numbers with a fine tooth comb, it looks like significantly more Canadians were willing to pay that additional $3000 exchange rate premium over last year. X_x

Because the thread reads Best ever July for Canada, and the info supplied in the thread leads one to believe its the best ever July in Canada as well...so I am interested to find out what set of statistics are being quoted to say Canada is down 20%

TheItalianJob
08-05-2011, 12:10 AM
sounds like BMW brand (BMW/MINI combined) are up...

then it goes to say BMW... Leading sales in July was the X3 with a 74 per cent increase in sales. The 5 Series and 6 Series models also performed strongly, with 8 per cent and 120 per cent increases respectively.

then says...BMW Motorrad Canada reported sales of 180 units in July, a decrease of 20 per cent compared to July, 2010. The year-to-date figure for the brand is 1,168 units, a decrease of 18.6 per cent compared to the same period last year.

does this imply the \"best-ever\" is mainly due to X3 and 6 series sales???

Sideways
08-05-2011, 02:32 AM
Yes! Although Motorad is down...everything else is up (including MINI) oddly enough its the Convertable that has been selling the best here, where in other parts of the world it is down.

regardless of what the top sellers are, the X3 is a bread and butter type vehicle for BMW if it doesnt sell well, then they have an issue. Especially seeing they just launched a redesign. I would expect it to lead the way in sales...same goes for the 6 series and the Countryman. People have been waiting for these models for a while.

Looks like us Canucks still prefer out small cars, but have relaxed a bit on our 2 wheel preferences.

vereinmann
08-05-2011, 01:21 PM
Here are the MINI Canada sales totals for the past several years:
2006 = 3410
2007 = 3703
2008 = 4905
2009 = 4251
2010 = 4501
2011 = 2903 so far... at this pace they could break the 2008 high... seems like Canadians like the 2011 refresh